12+ years of scaling growth by making automation — and AI — feel personal.

I lead teams at the intersection of marketing, technology, data, and operations to build systems that guide customers through life’s biggest milestones. My expertise lies in architecting high-scale, personalized customer experiences using platforms like Braze and Iterable, ensuring even the most complex product lines feel simple and human.

Most recently, I’ve focused on the frontier of customer-facing AI, including leading the development of Wealthsimple’s first AI voice assistant to redefine what personalization at scale looks like.