Full stack digital marketer
- Digital experience: At Pluralsight, I worked with designers and developers to concept content-driven sections of the company's new website, including the central resource center.
- Email marketing: I've developed acquisition and nurture campaigns through emails for multiple startups, as well as Boston networking group Young Women in Digital.
- Customer acquisition: I established partnerships with several vendors used to acquire 25% of Boundless's student users in one semester.
- Marketing analytics: I teach the basics of digital marketing analytics at General Assembly.
- Public relations: I led media strategy and outreach at Boundless where we landed placements in TechCrunch, NYT, Inside Higher Ed and more.
- Brand: I managed the brand campaign discovery and development process between Pluralsight and its brand agency.