Creatives looking for an interesting way to raise money for projects need to search no further than Wefund, a new website that links creative projects with potential funders in exchange for non-monetary perks. The website, founded and directed by Michael Troughton, encourages creatives to promote themselves in hopes of receiving funds. In return, project creators must provide incentives for funders. Though relatively new, Wefund has seen enormous success with some of its projects, like The White Review magazine, and continues to serve as a promotional platform for others.
After reading about Kickstarter, an American website with a similar incentives-driven concept, Troughton says he decided to bring the idea to a broader audience. Kickstarter only allowed submissions from its American audience, but Troughton wanted his website to accept submissions from anywhere. Less than six months old, the website has already facilitated the funding of several projects.
Note: Originally published on jotta on April 12, 2011