As the clock winds through the hours, the efdeay collective hosts Tic Toc, a pop-up shop featuring prints made by artists in only 24 hours. The collective includes jotta members Andrew Thorpe, Andy Ainger, Joe Baglow, Ross Bennett and Sean Fitzpatrick. The shop’s opening hours run for only four days for 24 hours total starting March 17.
How did efdeay get started? What is the relationship between its five members (Andy, Joe, Ross, Sean and Andrew)?
Sean Fitzpatrick: EFDEAY started through rebellion really. And call us rebels, but we think of ourselves more like mavericks. It started through a mutual yearning to be doing something different other than coursework, where we could experiment without constraint, produce work that sometimes had no meaning and did not have to be backed up by that dreaded thing research.
Note: Originally published on jotta on March 17, 2011